The 6 Things Buyers Notice First

Online first impressions determine whether a buyer books a viewing or continues scrolling. On average, buyers take only seven seconds to review the first five to eight photos. These early images set the tone for the entire inspection.

Below are the seven elements buyers notice immediately, along with fast, effective improvements using light styling. No full staging is required.

1. The Entryway

What buyers see: Shoes at the door, coats piled on hooks, a cluttered console.

What they feel: The home appears crowded and disorganised.

Quick improvements (under two hours):

• Clear all footwear except one tidy row of no more than three pairs.

• Add a slim, attractive basket for keys and mail.

• Hang a medium to large artwork or mirror.

• Place a healthy green plant or an elegant umbrella stand.

• Ensure both the porch light and entry light are switched on.

2. The First View of the Main Living Space

What buyers see: A television as the main focal point, too much furniture, and dark corners.

What they feel: The room feels smaller than expected.

Quick improvements:

• Angle the sofa toward the fireplace or main window and away from the wall.

• Remove at least one piece of furniture to open the layout.

• Add two matching table lamps for balance and a sense of quality.

• Introduce a lighter throw and two neutral textured cushions.

• Place a tall plant in the darkest corner to bring life and height.

3. Kitchen Counters and Island

What buyers see: Small appliances, paperwork, school artwork, vitamins, and dish items.

What they feel: Limited bench space.

The 80 Percent Rule: Remove 80 percent of everything from the counters. Keep only:

• A wooden cutting board resting against the splashback

• A bowl of green apples or lemons

• One cookbook displayed upright

• A small plant or herbs in a simple pot

This instantly creates clear, spacious countertops that photograph beautifully.

4. The Primary Bedroom

What buyers see: Mismatched bedding, visible laundry, and nightstands covered in chargers and personal items.

What they feel: The room does not resemble a restful retreat.

A simple update (often under NZD 400):

• A new white or cream duvet and matching shams

• Six coordinated pillows (two sleeping, two European, two decorative)

• One large artwork above the bed

• Matching bedside lamps

• No visible chargers, tissues, or laundry baskets

This creates a calm, hotel-like atmosphere that resonates strongly in photographs.

5. Natural Light and Window Treatments

What buyers see: Heavy drapes, closed blinds, and dim rooms.

What they feel: The home appears dark and uninviting.

The light-maximising method:

• Fully open all blinds and curtains.

• Remove or tie back heavy drapery.

• Use simple sheer white curtains if additional softness is needed.

• Switch on every lamp, even for daytime photography.

Natural light is one of the strongest selling features, and buyers notice it immediately.

6. Colour and Warmth

Cool, flat interiors can feel dated. Warm, intentional neutrals create a sense of comfort and readiness.

Add warmth in three layers:

• Textiles: Throws, natural fibre rugs, and soft cushions

• Wood: Boards, trays, and picture frames

• Greenery: Real or high-quality artificial plants

For subtle colour, introduce a consistent accent such as sage green, muted terracotta, or soft blue through cushions, art, or bath towels.

The Overall Atmosphere in the First Five Photos

Buyers rarely remember specific objects. They remember how the home made them feel. The goal is to convey a sense that the home is well cared for and ready for its next owner.

How light styling elevates the result:

Within three to six hours, a stylist can:

• Edit out 30 to 50 percent of personal items

• Rearrange furniture for both flow and camera angles

• Add $300 to $800 in carefully selected accessories such as lamps, art, bedding, and greenery

• Create a warm, authentic, refined look that appeals to today’s buyers

Your 24 Hour Preparation Checklist Before Photography

• Clear and simplify every surface using the 80 percent rule

• Complete a thorough clean, especially windows and floors

• Add fresh white towels and new soap in bathrooms

• Buy or borrow two matching lamps, white bedding, four to six cushion covers, and three plants

• Open all curtains and blinds, turn on every light, and hide all cords and bins

Completing these six steps allows your photographer to capture a home that looks cared for rather than staged. Buyers consistently respond to homes that feel loved, and loved homes sell faster and for stronger prices.